Embracing Industry Shifts and Career Growth: Insights from Transformation Leader Petra Fawcett

When was the last time you stepped outside your comfort zone to embrace change? In the latest Change It podcast episode, I spoke with Petra Fawcett, a senior transformation leader with over 25 years of experience, about how to navigate industry transitions, develop as a leader, and remain relevant in a rapidly evolving professional landscape.

Petra’s career journey—from sales to enterprise-level transformation roles across diverse sectors—highlights invaluable lessons for professionals navigating change. Here are some of the most resonant insights from our conversation:

1. The Power of Transferable Skills

Changing industries can feel daunting, but Petra breaks it down with her "triangle of skills, knowledge, and experience." While knowledge can be industry-specific, skills like problem-solving, leadership, and stakeholder management transcend industries. It’s this adaptability that enables professionals to succeed in unfamiliar terrain.

🔑 Key takeaway: Focus on showcasing your skills and experience as assets when transitioning to a new industry. A fresh perspective often brings unexpected value.

2. Navigating Your Next Move: Commitment, Culture, and Career Growth

When evaluating new roles, Petra stresses the importance of alignment with three key elements:

• Commitment: Does the role align with your purpose and passions?
• Culture: Will you thrive in the organisation’s environment and values?
• Career Growth: Does the role offer opportunities to develop personally and professionally?

🔑 Key takeaway: Pursue roles that resonate with your values and contribute to your long-term aspirations.

3. Empathy as a Leadership Superpower

Leadership isn’t just about achieving outcomes; it’s about empowering and inspiring people. Petra underscores how empathy has become an essential leadership quality, particularly in times of uncertainty. Balancing technical expertise with human connection creates stronger, more resilient teams.

🔑 Key takeaway: Leaders who prioritise empathy and empowerment are better equipped to navigate challenges and lead successful transformations.

4. Facing Career Uncertainty with Courage

Petra reminds us that career progression isn’t always linear. Whether it’s creating a role that doesn’t yet exist, exploring internal opportunities, or taking the leap into a new industry, the key is having the bravery to act in alignment with your goals.

🔑 Key takeaway: Career growth often requires stepping into discomfort. A growth mindset and a willingness to embrace uncertainty are critical to moving forward.

5. The Value of an Enabling Role

Finally, Petra touches on the importance of moving beyond traditional project-based approaches to adopt enabling roles. These roles focus on creating frameworks, relationships, and strategies that drive sustainable transformation, providing long-term impact for organisations and teams.

🔑 Key takeaway: Think beyond project delivery and consider how you can enable transformation at a systemic level.

Bravery, Resilience, and Lifelong Growth

Petra’s journey is a testament to the power of adaptability, honesty, and a relentless commitment to growth. Her story challenges us to ask: Are we brave enough to embrace change, face challenges, and pursue what truly makes us thrive?

For anyone navigating industry transitions, rethinking their career trajectory, or aspiring to grow as a leader, this episode is packed with practical insights and inspiration.

🎧 Listen now

What’s your biggest takeaway from Petra’s insights? Share your thoughts below!

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